1. You are a start up businessYou don’t want anything to give to someone you meet in the grocery store. Also, you don’t want to be able to have multiple titles to be able to give to different prospects. For example, one card that says CEO for when meeting with banks...

In today’s world of digital content, it’s easy to become oversaturated with online advertisements. As marketers, your target audience members have likely trained their brains to ignore content interrupters like online ads and product placements.  What if we told you...

Print (marketing) isn’t dead.  You may have heard otherwise, but all signs point to a resurgence of the tried-and-true tactic. The next time you consider going all in on digital marketing, remember these five reasons to make room for print in your marketing mix. Print...

Many business websites contain blogs, and for good reason. They’re fantastic ways to market your business online. Blogs are often informative, and they make it easy to digest information. You’re reading this one to be informed, right? Blogs can do a lot for your...

In today’s modern age, you can find digital advertising nearly everywhere you look. From email marketing to sponsored social media posts, it’s easy to become oversaturated with digital ads. Even billboards can be digitized these days.  If you’re looking for a way to...

Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces, from the language it uses to the images in its marketing assets. Your customers should be able to distinguish your brand’s voice...

In the world of small business, sales are critical. After all, all of the advertisements, marketing efforts and customer support in the world can’t make a difference unless you know how to close the deal with a customer. When it comes down to the bottom line, sales...

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about...